How to create an engaging landing page

Are you struggling to convert your website visitors into customers? It might be time to revamp your landing page. Your landing page is the first thing your visitors see when they arrive on your website, and it can make or break their decision to stay and explore. In this blog post, we’ll be sharing tips on how to create an engaging landing page that will capture your visitors’ attention and turn them into customers.

Step 1: Define Your Goal

Before you start creating your landing page, you need to define your goal. What do you want your visitors to do when they arrive on your page? Do you want them to sign up for your newsletter, purchase a product, or download a resource? Once you’ve defined your goal, you can tailor your landing page to encourage your visitors to take the desired action.

Step 2: Keep It Simple

Your landing page should be simple and easy to navigate. Visitors should be able to quickly understand what your page is about and what action they need to take. Use clear and concise language, and avoid cluttering the page with too much information. A clean and simple design will make it easier for visitors to focus on your call to action.

Step 3: Create a Strong Headline

Your headline is the first thing your visitors will see when they arrive on your landing page. It needs to be attention-grabbing and relevant to your goal. Use persuasive language to communicate the value of your offer, and make sure your headline is clear and concise.

Step 4: Use High-Quality Images

Images can help to make your landing page more engaging and visually appealing. Choose high-quality images that are relevant to your goal and that will resonate with your target audience. Avoid using generic stock photos, and instead, use real photos of your products or services.

Step 5: Highlight Your Unique Selling Proposition

Your landing page should communicate your unique selling proposition (USP). What sets your business apart from your competitors? Highlighting your USP will help to build trust with your visitors and encourage them to take action. Make sure your USP is prominent on your landing page.

Step 6: Create a Compelling Call to Action

Your call to action (CTA) is the most important element of your landing page. It needs to be clear, concise, and compelling. Use action-oriented language, and make sure your CTA stands out on the page. You can also use urgency or scarcity tactics to encourage visitors to take action.

Ready to create an engaging landing page?

Creating an engaging landing page takes time and effort, but it’s worth it. A well-designed landing page can increase your conversion rates and help you to achieve your business goals. By following these tips, you can create a landing page that will capture your visitors’ attention and turn them into customers.

Want some help? Reach out to Owl Haus Digital and let’s have a chat about making your landing page more engaging!

How to create a website disaster recovery plan

Do you have a disaster recovery plan in place for your website? If you’re scratching your head and thinking “disaster what?”, then you’re in the right place. A website disaster recovery plan is an essential tool that can help you get back on track in case something goes wrong with your website. Think of it as a safety net that can help you recover from a hack, server crash, or any other unforeseen circumstances that can lead to data loss or downtime. In this blog post, I’ll guide you through the steps of creating a website disaster recovery plan so that you can keep your website and business running smoothly no matter what.

Step 1: Identify potential risks

The first step in creating a disaster recovery plan is to identify potential risks that your website may face. This can include anything from server outages to cyber attacks, natural disasters, and human errors. Take some time to brainstorm and make a list of all the possible risks that your website may face. This will help you create a comprehensive disaster recovery plan that covers all possible scenarios.

Step 2: Determine critical components

Once you have a list of potential risks, it’s time to identify the critical components of your website. This can include your website files, databases, customer data, payment gateways, and any other components that are essential to your website’s functionality. Once you have a list of critical components, make sure to back up these files regularly so that you can quickly restore them in case of an emergency.

Step 3: Create a recovery team

Creating a recovery team is an essential part of your disaster recovery plan. This team should include individuals who have a deep understanding of your website’s infrastructure, including web developers, IT professionals, and network administrators. Assign specific roles and responsibilities to each member of the team so that everyone knows what to do in case of an emergency.

Step 4: Develop a recovery plan

Now that you have identified potential risks, critical components, and a recovery team, it’s time to develop a recovery plan. Your recovery plan should outline the steps that your team will take in case of an emergency. This can include restoring backups, patching vulnerabilities, and contacting third-party service providers for additional support. Make sure to create a detailed recovery plan that includes step-by-step instructions, so that your team can quickly respond to any emergency.

Step 5: Test your plan

Creating a disaster recovery plan is only the first step. It’s essential to test your plan regularly to ensure that it works as expected. This can include simulating a server outage or cyber attack to see how your team responds. Regular testing can help you identify any gaps in your plan and refine it over time.

Creating a website disaster recovery plan may seem overwhelming, but it’s a critical step in protecting your website and business. By following these steps, you can create a comprehensive plan that covers all potential risks and ensures that your website can recover quickly in case of an emergency. Remember to regularly test your plan and refine it over time so that it stays up to date with the latest threats and technology. With a solid disaster recovery plan in place, you can have peace of mind knowing that your website is protected no matter what.

Want to outsource your website recovery plan?

We offer Website Care Plans for WordPress websites to protect your website, as well as keep it fast and optimized. Want more information? Contact us today

6 Signs it’s time for a website redesign

There comes a time when every business owner starts to wonder if it is time for a website redesign or refresh. At Owl Haus Digital, we just went through an entire rebrand. We had been in business for two years and sooo many changes had happened; from the services that fulfilled us, to our audience, to the expertise that we provide. Let me tell you, it was much needed.

As your business grows and changes, so should your website. An outdated website can harm your online presence and make it difficult to attract and retain customers. But don’t worry, a website redesign can breathe new life into your online presence and improve your overall user experience. In this blog, we’ll discuss the signs indicating it’s time for a website redesign and provide tips on approaching the redesign process. So grab a cup of coffee (or a glass of wine — we won’t tell), sit back, and let’s dive in!

Outdated Design

Have you ever visited a website and immediately was getting Myspace vibes? While I’m all for some good ol’ nostalgia, because let’s be real, Myspace is where I started to learn how to code, it’s more harmful than helpful. If your website looks outdated or hasn’t been refreshed in several years, it may be time for a redesign. An outdated design can make your business look unprofessional and unappealing to visitors.

Having a website that is difficult to navigate or not mobile-friendly will cause visitors to quickly become frustrated and leave your site. Additionally, slow load times can lead to a high bounce rate, which means that visitors are leaving your site before they even have a chance to engage with your content. All of these factors can harm your online presence and make it difficult to attract and retain customers. That’s why it’s important to keep your website up-to-date and ensure that it’s optimized for a positive user experience.

Low Conversion Rates

Have you noticed that your website isn’t generating as many leads or sales as you’d like? Low conversion rates can be one of the biggest signs that it’s time for a website redesign. Your website is often the first point of contact between your business and potential customers, so it’s essential that it accurately represents your brand and encourages visitors to take action. A website redesign can help to optimize your site for conversions, improve your user experience, and better align your website with your overall marketing efforts. With the right strategy and design, a website redesign can help to increase conversions and drive more business your way.

Poor User Experience

We’ve all experienced frustration when navigating a poorly designed website. If visitors to your site have difficulty finding the information they need or completing a desired action, it can lead to a poor user experience and ultimately harm your business. That’s why it’s important to ensure that your website is optimized for a positive user experience. Some of my favorite tools to monitor this are heatmaps. We love using HotJar on clients’ websites to ensure that visitors are having a great experience.

A website redesign can help to improve your site’s navigation, layout, and content, making it easier for visitors to find what they’re looking for and engage with your brand. By creating a more user-friendly website, you can increase engagement, build brand loyalty, and drive more conversions. So, if you’re noticing that visitors are having trouble with your current website, it may be time for a redesign to improve your overall user experience.

Not Mobile-Friendly

In today’s digital age, having a mobile-friendly website is crucial. With more and more people accessing the internet from mobile devices, a website that isn’t optimized for mobile can lead to a poor user experience and harm your business. If your current website isn’t mobile-friendly, visitors may struggle to navigate your site, resulting in a high bounce rate and missed opportunities. A website redesign can help to ensure that your site is optimized for mobile, providing a seamless experience for visitors across all devices. By making your website mobile-friendly, you can expand your reach and connect with more potential customers, helping your business to grow and succeed. So, if you haven’t already made your website mobile-friendly, it’s definitely time for a redesign to stay competitive in today’s digital landscape.

Slow Load Times

Have you ever visited a website that took forever to load? It’s frustrating, right? If your website is slow to load, visitors may become impatient and leave your site before they even have a chance to engage with your content. This can lead to a high bounce rate and missed opportunities for your business. A website redesign can help to improve load times and optimize your site for a better user experience. By incorporating best practices such as image optimization and caching, you can speed up your website and keep visitors engaged. A faster website not only improves the user experience but can also improve your search engine rankings, helping potential customers find your business more easily. So, if you’re noticing that your website is slow to load, it’s time for a redesign to keep visitors engaged and improve your overall online presence.

Brand and/or Business Changes

As stated earlier, as your brand and business evolve, your website should too. Your website is a reflection of your brand and should accurately represent your current offerings and messaging. If your website isn’t keeping up with your brand and business changes, it can create confusion for visitors and harm your online presence. A website redesign can help to align your website with your current branding and business objectives, ensuring that it accurately represents your brand and meets the needs of your customers. Whether you’ve recently launched new products or services, rebranded your business, or simply want to refresh your website, a redesign can help to bring your online presence up to date and improve your overall customer experience. So, if your website isn’t accurately reflecting your brand and business changes, it’s DEFINITELY time for a redesign to ensure that you’re putting your best foot forward online.

So is it time for a website redesign?

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If you read any of this and thought “Geesh, this is me” then in the words of Lizzo “It’s about damn time.”

Refreshing your website can be a valuable tool that boosts your sales, increases trust and delivers value to your audience. It could help you to stand out from your competitors and be more visible to your ideal customers.

At Owl Haus Digital, we offer multiple website services, such as

  1. Website Audits
  2. Website Strategy Sessions
  3. Semi-custom Websites
  4. Custom Websites

If you’d like to talk more about refreshing your website or a problem that you’re struggling with, book a call with us, and let’s see what your business needs to get your website updated!